SXSWi 2008 is over and done, filed away until next year. During this year the attendees are more than ever bombarded with marketing from Microsoft, Fuze, Miller Lite as well as many more sponsors. This year in my opinion was worse than before as many of the panels were actually just product demonstrations.

One thing I noticed along with my friend Rick Benavidez. Considering the massive gathering or designer and developer talent during SXSWi and that 90% (my estimate) of attendees as well as panelist use MacBooks or MacBookPro laptops. We have to ask “Where the hell is Apple?”

Why are they not a major sponsor in the conference? Maybe they supporting but for some reason just not advertised. Yeah right.

Do you have any proof of Apple at SXSWi? Pass it on Please